What is Branding?

Branding has a lot of different interpretations, components and definition. In essence, a brand is the image you want your customers or clients see and the impression you want attached to your business. It defines you (your business), your goals, services and characteristics that differentiate you from competitors. A good brand is the fruit of a purposeful creative process, and remember. brand is not just a logo; logo is just one part of a brand.

Market and Competitive Research

First step of a successful brand is extensive research. This is the phase that the objectives and specifications of a business is defined and a research is conducted to create a guideline for our creative process.

The Creative Process

Based on the data gathered in the research phase and the defined goals of the business, we can devise and conduct a design process. Although this process is very disciplined and guided by the defined goals, we keep it dynamic and creative!

Implementation and Adjustments

After a brand is created, it's always a good idea to analyse its function over the time. Sometimes business objective changes and it's vital to update the brand through tweaks and changes to suit the current needs of a business.

The Kiwiative Way

It all begins with you! Why did you start this business? How do you conduct your business? Who is your target market? What are the values you want associated with you and your business? All these questions would help us define a clear goal for the creative process. After an extensive marketing and competitive research, we can start working on the brand values, mission statement, visual design (logo, visual language etc.) and marketing message. After the creative design process, we can begin the marketing phase based on the story we develop around the brand; It’s your story, so let the world hear it!

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

– Jeff Bezos