What is Branding?
Branding has a lot of different interpretations, components and definition. In essence, a brand is the image you want your customers or clients see and the impression you want attached to your business. It defines you (your business), your goals, services and characteristics that differentiate you from competitors. A good brand is the fruit of a purposeful creative process, and remember. brand is not just a logo; logo is just one part of a brand.
Market and Competitive Research
The Creative Process
Implementation and Adjustments
The Kiwiative Way
It all begins with you! Why did you start this business? How do you conduct your business? Who is your target market? What are the values you want associated with you and your business? All these questions would help us define a clear goal for the creative process. After an extensive marketing and competitive research, we can start working on the brand values, mission statement, visual design (logo, visual language etc.) and marketing message. After the creative design process, we can begin the marketing phase based on the story we develop around the brand; It’s your story, so let the world hear it!